florencia arias summer 2012

stella * lucille

the flourishing chinatown arts district has become the neighborhood that often woos me for an afternoon of indie shopping when i hop home for a visit. during my winter holiday, i popped into florencia arias's flagship boutique and was delighted to find the softspoken argentinean designer tending to shop tasks behind the counter.

florencia was happy to share more on the making of her shop, which opened its doors last fall (lots of tlc including the most gorgeous cursive sign handmade by her architect hubby), and her design process revealing that longer hemlines were on the way in response to repeated requests by island lovelies (who, quelle surprise!, are a bit more modest than their south american counterparts).

and so, while summer 2012 continues to mix solids and patterns in a flirty yet wearable way, you can expect to find a convertible maxi skirt featured among the color-blocked dresses, pleated pops of color, and fresh editions of last summer's crush.

more to adore after the jump (including tardy spring 2012 peeks)!

daisy

dahlia * tulip

a peek inside the shop . . .

florencia remains committed to producing her label in hawaii (hooray!) so please do pop by the shop and say hello. the sun-drenched space is also stocked with local & argentina pretties from handmade jewelry to posh pua bikinis.

summer 2012 looks will be arriving next week at the flagship boutique, your neighborhood stockist, and the online shop. spring 2012 offerings are beginning to dwindle so hele over now for a peek of remaining styles.

• where: 1161 nu'uanu avenue, chinatown (just around the corner from marks garage)
• shop hours: wed to sat, 11a to 5p (open til 6p on thu & fri)

p.s. tomorrow's first friday fun (5p to 10p) includes 10-to-50% off florencia arias designs, 20% off jewelry, and an additional discount for purchases tallying over $100.

aloha friday scoop

every single h|h post has been researched, written, edited and shared on an apple invention so let's remember the modern day magician who transformed our world with the beautiful commencement speech steve jobs gave to stanford's 2005 graduating class.

{first friday highlights}

• happy anniversary to fashionista's market which celebrates with 15% off storewide, shopping spree giveaways, and fresh baked treats from let them eat cupcakes. {'til 9p; 1185 bethel street}

• knock 10% off your entire purchase when you fill your shopping bag with style from fighting eel's trunk show trio featuring island designers b. d'angelo, padma & pickles and tiare hawaii. {'til 9:30p; (1133 bethel street}

• welcome designer florencia arias to the neighborhood during the grand opening of her flagship boutique and enjoy 15% off plus giveaways galore! (6p to 8p; 1161 nu'uanu avenue}

• shop fall looks at roberta oaks' studio and meet the new indian summer collection by ginger13. {'til 10p; 19 north pauahi street}

kailua lovelies: pop by olive for happy hour and save 10% on your aloha friday finds.

• when: fri, oct 7th - 5p to 7p
• where: 43 kihapai street, kailua

Click to read more ...

island crush: summer lily

as the mercury rises, i find myself wishing for more lightweight pieces to magically appear in my closet. one possibility on my style radar: the lily short by florencia arias with a festive swirl of color, comfy wide waistband, and silky modal jersey.

paired with a breezy top, the relaxed summer staple seems just right for a carefree day around town while also pulling double duty when lounging about the house.

$68 online.

florencia arias fall/holiday 2010

zoe * eva

surprise, surprise . . . a saturday post! my brief getaway combined with our tardy thanksgiving pushed my posting schedule a little more than anticipated, but i just couldn't let the week slip by without introducing you to honolulu designer florencia arias.

florencia's eye for bold prints first caught my attention earlier this year, and the recently debuted holiday 2010 collection continues to delightfully intermix striking patterns with solid modal jersey. the line's flirty style embraces formfitting silhouettes, mini hemlines and peekaboo backs along with bright pops of colors referencing the designer's argentina roots, southern california fashion studies, and adopted island home. 

chloe * olivia

fall 2010 loveliness

the label is happily made in hawaii with the price tag topping out under $100. working with smaller quantities of fabric makes sell out risk high as evidenced by the sparse selection of the fall 2010 lineup which is already sold out in quite a few styles.

if your sunday afternoon is free, florencia will be previewing her new designs during a holiday trunk show at drift tomorrow. enjoy 10% off holiday looks plus past season styles will be marked down 20-to-50% off.

• when: sun, nov 28th - 4p to 6p
• where: drift, 3434 waialae avenue, suite 4, kaimuki

unable to stop by and say hello? holiday 2010 should arrive in the online shop soon or pop by your neighborhood stockist to browse the collection.