florencia arias summer 2012

stella * lucille

the flourishing chinatown arts district has become the neighborhood that often woos me for an afternoon of indie shopping when i hop home for a visit. during my winter holiday, i popped into florencia arias's flagship boutique and was delighted to find the softspoken argentinean designer tending to shop tasks behind the counter.

florencia was happy to share more on the making of her shop, which opened its doors last fall (lots of tlc including the most gorgeous cursive sign handmade by her architect hubby), and her design process revealing that longer hemlines were on the way in response to repeated requests by island lovelies (who, quelle surprise!, are a bit more modest than their south american counterparts).

and so, while summer 2012 continues to mix solids and patterns in a flirty yet wearable way, you can expect to find a convertible maxi skirt featured among the color-blocked dresses, pleated pops of color, and fresh editions of last summer's crush.

more to adore after the jump (including tardy spring 2012 peeks)!

daisy

dahlia * tulip

a peek inside the shop . . .

florencia remains committed to producing her label in hawaii (hooray!) so please do pop by the shop and say hello. the sun-drenched space is also stocked with local & argentina pretties from handmade jewelry to posh pua bikinis.

summer 2012 looks will be arriving next week at the flagship boutique, your neighborhood stockist, and the online shop. spring 2012 offerings are beginning to dwindle so hele over now for a peek of remaining styles.

• where: 1161 nu'uanu avenue, chinatown (just around the corner from marks garage)
• shop hours: wed to sat, 11a to 5p (open til 6p on thu & fri)

p.s. tomorrow's first friday fun (5p to 10p) includes 10-to-50% off florencia arias designs, 20% off jewelry, and an additional discount for purchases tallying over $100.