introducing jo.jah.jae

spanish love cross & infinity

if you have been part of the h|h 'ohana for awhile, you have probably spotted mentions of jo.jah.jae starting back in the days of the weekly sales sheet. it took me this long to finally hunt down kailua jewelry designer jojo ponciano and i was immediately charmed by my discovery of delicate wire wrapped shapes and seashells carefully crafted into minimalist beach girl adornment.

jojo began dabbling in jewelry making while assisting customers at bead it! (where she continues to bounce ideas for new designs with the talented staff) and eventually made her way to australia to study fashion design. upon returning home to hawaii, she launched jo.jah.jae designing simple yet stunning sparkle to the delight of her growing fan club who share jojo's "small town/big world chic" style.

if you lean towards a less is more aesthetic, you will definitely appreciate the careful attention jojo gives to selecting just the right findings and the elegant construction techniques behind even the most uncomplicated designs. and, no matter how effortless or intricate the design may be, every piece shines with a warm soulfulness that is sure to reflect ever so becomingly on its wearer.

pendant * slip knot * tourmaline stack rings

caged cones * rings * pyrene wrap

the price tag ranges from $12 for the hippie glam slip knot (which reminds me of a modern girl's friendship bracelet) to up to $200 for a pair of earrings from the spanish love series.

with the exception of a handful of new releases, many of the featured designs can be purchased in the online shop, or, if you call oahu or maui home, pop into olive in kailua and sand people for a peek.