introducing posh pua

floral bikini + monokini

posh pua, the new handmade clothing line created by maui designer julie stone, is further evidence that the islands' emerging style scene is inspiring more kama'ainas to take the plunge into fashion design. upon moving to maui a few years ago, julie took notice of the success of homegrown labels tamara catz and letarte which eventually prompted the kailua-raised designer to turn her sewing hobby into an indie biz.

this past spring, posh pua quietly launched its debut collection which features a handful of patterns designed for flirty days on the sand and simple coverups that easily transition from the beach to the streets. what sets posh pua apart is julie's commitment to creating a sustainable swimwear/resort line by incorporating eco-friendly fibers like bamboo and organic cotton plus the occasional vintage textile appearance.

plaid bikini

a gathering dress * pua o papaete romper * beach bloomers

all designs are made to order in julie's upcountry studio and custom requests are also welcome should you require a little assistance to find the perfect fit.

preview the collection on the official website and then click over to the etsy shop to scoop up the latest offerings.

you can also find posh pua at beauty & the beach's online emporium and sassy 2nds, a new to you consignment boutique that julie and her sister-in-law recently opened in paia.