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« and the winners are . . . | Main | earth day sales sheet »
Thursday
Apr232009

kahala goes organic

the renaissance of kahala has been well documented since its relaunch last year with much of the credit being given to the return of creative director dale hope, former company man slash aloha shirt connoisseur. the old school aloha wear label's design team certainly found their muse when peeking into kahala's
vast archives when presented with the chance to rework the line's classic beach boy looks.

many of the patterns embrace the best of vintage hawaiiana design but with a welcome eco update. yep, kama'ainas patiently waiting to rock some sustainable style on aloha friday finally have a source of organic aloha shirts with the introduction of kahala's eco-friendly collection.

even better, acquiring kahala wear is now thoroughly modern with the recent opening of its online shop where you can stock up on aloha shirts, board shorts, and keiki clothing.

or, skip the shipping charges altogether and hele over to ala moana to shop at the label's flagship store.

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