waves of green

surfing just got a little bit greener with maui's eco-friendly alternative to traditional surf wax. the ingredients of wet women surf wax are 100% biodegradable which means it will completely break down with no worries of harmful toxins being sucked up by the ocean and its inhabitants.

the packaging hits the all important 3 r's and is made of 30% recycled steel and, even though the container can be tossed in the recycling bin, wax refills are available to keep the tin continuously filled for many years to come.

morgan fisher and jordi llore, the socially conscious minds behind the product, jumped through a few extra hoops so that their surf wax could be cradle to cradle certified (which is a movement to promote ecologically intelligent design so once a product is at the end of its lifecycle it does not just get carted off to the landfill to waste away over the centuries).

the online shopping cart is currently being upgraded however wet women surf wax is stocked at a handful of surf shops on maui.

{via treehugger}

Comments

[kamela cody]

Who would have thought? Eco-friendly wax! Awesome! Great Find!