roketo tee house

 hawaii + cheer squad

if t-shirts & jeans/shorts are your standard uniform then you have to check out roketo, an up & coming design company from kaneohe. limited edition tees have gotten big in the past few years (check out threadless for a taste) and roketo is all about going back to the past to create t-shirts that connect with their customers.

yes, if you dug through your brother/uncle/cousin's closet you could probably unearth a graphic similar to roketo's hawaii tee that conjures up sweet memories of the 80's, but there is something to be said for a tee that is clean and free of stains and smells embedded since 1983.

here are a few more reasons to shop roketo: designs are available for both guys & gals, tees are sweatshop-free and organic when possible, and roketo donates a portion of sales to island non-profits.

roketo tees can be found online and at ma honolulu and sera's surf & shore.