who is h. maloha?

i stumbled upon this website the other day and am loving the brilliant marketing strategy and beautiful packaging of maloha and the story of its mysterious founder, a purveyor of foodie treats from hawaii à la j.peterman.

if you have been searching for a fresh take on island goodies then check out maloha's selection of teas (palaunu sounds delish - a coconut/chocolate/vanilla/rooibos black tea blend) and flavored macadamia nuts (waikiki cajun, anyone?). and, yes, they also stock 100% kona coffee.